All we know about WordPress is that it is a powerful and user-friendly blogging platform and CMS tool. You also might have heard from many bloggers that WordPress is SEO-friendly, but this is not true -by default, WordPress is not SEO-friendly. This means you need to put extra efforts to make your blog search engine friendly.
Most of the bloggers/site owners who think WordPress is search engine friendly don’t optimize their website and continuously lose their potential web visitors as well as conversion rates of their sites. If you are one of those bloggers, then you need to take the SEO of your site/blog seriously.
There are many useful tips on the web that can improve the visibility and SEO ranking of your blog on Search Engines like Google. You need to make few changes that can help you optimize your site for search engine platforms. In this post, we will light upon some of the easy-to-follow tips that can improve visibility, accessibility, and usability of your WordPress blog to a great extent.
Note: “Before you start working on SEO, make sure your blog content is unique, informative, educative and of high-quality.”
1. Improve the performance of your WordPress
The first thing you need to do is to improve the speed of your website/blog. This is a vital step because Google loves fast loading websites so it can help you improve the ranking of your WordPress site/blog on Search Engine Ranking Pages (SERPs).
You can speed up your site by following some best performance optimization practices. You can add a couple of .htaccess speed hacks and also subscribe to a reliable CDN service.
Improved speed of your WordPress can help you drive more visitors and also encourage them to stay longer, which will boost your conversion rate automatically.
2. Create readable Permalink Structure
After speeding up your WordPress site, you need to change the permalink structure of your blogs. Permalinks are the URL structures to your individual web pages and blog posts that you can see on the top of the address bar of a browser.
If you want a successful blog, you need to create a readable and accessible permalink structure. Try to make a permalink structure relevant to the blog post. It should reflect the essence of your topic. You can further improve the SEO ranking of your blogs by stuffing keywords into their URLs.
Fortunately, WordPress offers you a stunning option to change the permalink structure within a few clicks. There is a specific place for permalinks under settings in WP dashboard. Under permalinks, you can see some options that can help you choose the URL structure as per your requirement.
In essence, you should create a permalink structure that can attract both the search engines and web visitors to your WordPress blog.
Note:”Check the URL length along with relevant keywords while creating a URL”.
If you want to improve the SEO of your blog, then you can’t neglect the Sitemaps of your website. Many webmaster tools offer a special section for the sitemap. It is a key aspect of the SEO practice that can improve the visibility of your blog in search engines.
All you need to do is to provide a link of your sitemap to make it easy for Google and other engines to index your new posts instantly. Sitemaps also display the time when you update your post. The update time plays a critical role because the older blog posts hold lesser value on search engine platforms.
Again, WordPress offers a ton of exciting options that can help you generate sitemaps for your blogs. There are various WordPress plugins out there in the market that allows you to create sitemaps quickly and efficiently.
4. Upgrade your Ping List
It is a great way to make your posts index faster on various search engines. There are multiple ping services that can inform search engines about the changes that you made in your blogs. It is essential because the search engine bots crawl the blog with the aim to index the changes that can help you improve the ranking of your blog.
You can find many websites offering ping services for the different genres and niches blogs. WordPress offers some of the advanced options that can help you list the ping service websites at one place. It means when you update your blog, the information will be sent automatically to these websites.
If you want to update the ping list, you need to go to your Dashboard > Settings > Writing, then you will see the update box where you can add the website that provides ping services.
5. Use SEO Plugins
Although WordPress is not SEO-friendly, there are tons of compelling plugins that can optimize the content of your site for search engines. WordPress comes with a bundle of SEO plugins (both free and premium) that can add multiple SEO features to your WordPress plugin.
With these plugins, you can add multiple fields, such as meta description, keywords, SEO title, etc. to your blog to make it SEO-friendly. These fields will help you improve the ranking of your blog on the search engine pages.
Since there are tons of robust SEO plugins for WordPress, it becomes difficult to choose the best one. Some experts think Yoast SEO is reliable, while others prefer All in One SEO Pack. Well, both are exceptional, but you this blog post will help you choose the best option for your site.
These are some of the great ways that can make your WordPress blog SEO friendly. You can follow these tips and enhance the visibility and accessibility of your blog with ease. You can also share your WordPress SEO tips with us.
Author Bio: This article is brought to you by Tracey Jones, a front-end Web developer for a top-notch HTML to WordPress conversion company. Apart from this, she is a serial blogger with a passion for writing high-quality articles on a wide range of topics including WordPress, CSS, PHP and web development.